Not “Prompting ” — “Con-texting”.
The real edge in recruiting isn’t prompt engineering.
What Are We Covering Today?
Context Engineering - deep dive
AI in The Headlines
EQ Updates
Hey EQ Community,
There’s a lot of noise about prompt engineering, but I think the deeper value lies in “Context Engineering”. The term was coined by Shopify CEO Tobi Lütke, who recently hinted at this shift: that the future isn’t just about crafting clever prompts.
Prompts matter, but my experience building AI systems for recruiting teams has made one thing clear:
The true unlock isn’t in the prompt.
It’s in the context.
“Context engineering" is the discipline of designing AI agents that don’t just respond — they understand.
They’re built to operate with clarity around your
Objectives, Tasks, and Tools (OTT).
That’s the framework we use at EQ.app, and it’s how we’ve moved past the novelty of AI into real, scalable outcomes for recruiters.
We’re not just automating text. We’re transporting high-stakes information — candidate profiles, client needs, role requirements, interview insights — all moving across systems, people, and timelines.
Context for the Terrain
Think of AI like a vehicle.
A sports car is engineered for speed.
A freight truck is built for capacity.
A boat is designed to navigate oceans.
Context is key.
You need a system purpose-built for your terrain — one that addresses the complexity, compliance, and nuance that define talent acquisition.
This philosophy has been central to the development of EQbuddy, built for recruiters, but by recruiters, and now powers our agents.
It understands what needs to move, where it needs to go, and how to get it there, with zero admin along the way.
EQ.app Highlights
June was a milestone month as we continue to accelerate toward a Zero-Admin™ future in recruiting.
Try Cleo for the initial screen for every job.
Where our agents add value today.
Native HubSpot Integration + Expanded AI Capabilities
We’ve officially launched a native integration with HubSpot, enabling recruiters to manage both candidate and client engagement in one seamless workflow.
Our latest AI updates also include new Business Development features — helping you surface leads, craft outreach, and close faster — all inside the platforms you already use.
Growing Our AI-Powered Team: Meet Courtney
We’re excited to welcome Courtney as our new Client Services Lead. With a track record of scaling customer success at leading AI companies, Courtney will focus on helping EQ clients get maximum value.
Her leadership will be key as we scale our partner support model.
“What EQ is building with AI is not only innovative, it’s something the world genuinely needs, and I’m thrilled to be part of it. I’m excited to apply the skills I’ve built in previous roles to help drive real growth here. Being part of a team where my contributions are valued and impactful means everything, and I’m energized by the opportunity to help Marcus and the company scale to the next level.”
Courtney Swiger
Case Studies, AI in Healthcare & Life Sciences
Healthcare and Pharmaceutical staffing, two sectors where precision, compliance, and speed are non-negotiable.
Our AI agent infrastructure is uniquely positioned to streamline high-volume, high-stakes hiring — bringing smarter automation to some of the industry’s most complex workflows.
AI in Recruitment News
Salesforce's Marc Benioff says AI now handles 30–50% of Salesforce’s internal work, dubbing it part of a “digital labor revolution” — even as the company slashed over 1,000 jobs this year. His vision? Employees shift toward higher-value tasks powered by “agentic AI,” and Salesforce aims to deploy a staggering one billion AI agents by year-end.
According to The New York Times, employers are now receiving an astonishing 11,000 AI-generated résumé submissions per minute via LinkedIn—up 45% year-over-year—forcing hiring teams into an AI vs. AI screening battle just to find qualified candidates.
The Wall Street Journal recently reported that Meta has successfully recruited three top researchers from OpenAI’s Zurich office—Lucas Beyer, Alexander Kolesnikov, and Xiaohua Zhai—to its new "superintelligence" initiative, part of Zuckerberg’s aggressive AI talent acquisition campaign. The move follows Meta's controversial tactics, including $100 million compensation offers and a $14 billion investment in Scale AI, as the company races to regain momentum in the AI space.
According to Business Insider, Microsoft issued an internal memo stating that “using AI is no longer optional,” directing managers to evaluate employees based on their adoption of internal AI tools, equating AI usage with core competencies such as collaboration and communication.
Stay Tuned For The Next AI in Recruiting Podcast!
What’s Next
Q3 is shaping up to be big. Here’s where we’re focused:
More updates, Smarter AI agents: more proactive, more customizable, more human.
New customer stories: we’ll be spotlighting the agencies already winning with EQ.
Community feedback: we're listening closely — and building fast.
This isn’t just about better tools. It’s about redefining how the work gets done.
P.S.
The Great Restructuring is here. As AI reshapes the recruiting landscape, what’s top of mind for you?
Seeing similar changes in your world? Let me know by interacting with this post and tagging me. I’d love to hear where you're seeing change, and where you need support.
Cheers,
— Marcus
Founder & CEO, EQ.app